Catherine B. Birley, our CEO/President, understands business is better when it’s like family. Having grown up in her family owned & operated Assisted Living Communities, Catherine learned the senior care business from the ground up and saw the benefits of a close family dynamic where a team can support one another and thrive during challenging & good times.
When Catherine, a VCU Merchandising & Marketing Grad, officially joined the company in 1999, she found her love for in-home personal care with AmeriCare Plus.
Over the years she has been able to create a dynamic team – better known as Team Teal who have successfully continued to manage the original family Assisted Living communities and grow the AmeriCare Plus In-Home Personal Care business which covers the majority of Virginia.
Catherine enjoys time on the water of all kinds, is an avid animal lover and is immensely proud of Team Teal & her parents entrusting her to carry on the family business.
A Virginia Tradition
AmeriCare Plus, In-Home Personal Care & Live-In Agency, knows about family. Catherine’s father, Jim saw a need for caregivers in the home throughout Virginia years before it was common. He and his wife Elizabeth founded the first Assisted Living Facility in Virginia and grew it into what was, at the time, the largest privately owned senior living company in the State, with the first AmeriCare Plus office opening in Norfolk in 1995.
Here at AmeriCare Plus, we are one big family taking care of your family! With over 25 years of In-Home Personal Care & Live-In companion experience, AmeriCare Plus is a Virginia leader. Our Team Teal are community & industry leaders who are on the forefront of home care changes & regulations. AmeriCare Plus was one of the first Virginia agencies to test and be Electronic Visit Verification compliant to meet national regulations.
The AmeriCare plus teams have remained vigilant in COVID-19 training & protocols, and provided PPE to our caregivers, all to offer ‘Care, Compassion & Security for all ages in their comfort of their own homes.’